Mare
Define your brand's truth and codify your Brand Voice.
Why this matters: In the age of probabilistic search, ambiguity is a liability. Mare establishes the machine-readable "Ground Truth" for your brand, ensuring AI models reference your verified facts rather than generating hallucinations or surfacing competitor data.
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Edit Brand Identity
Brand Voices
sitemap.xml and llms.txt files, and in Pony to provide context for content optimization.
AI models don't just read text; they map relationships between entities. This tool helps you structure your data so search engines and LLMs understand exactly who you are and what you offer.
Use this for individual blog posts or landing pages. It generates specific schemas like FAQPage, TechArticle, or HowTo to win Rich Results in SERPs.
Use this to define your root Organization and connect it to your Products, Services, and People. This builds the permanent "Entity Identity" of your brand.
Page-Specific Schema Generator
Analyze any URL on your site to generate a highly targeted JSON-LD schema (like FAQPage, HowTo, or TechArticle). This signals specific content types to AI Overviews and Rich Results.
Generated Schema
Schema Library
| URL | Type | Date | Actions |
|---|---|---|---|
Knowledge Graph Schema
Why this matters: AI models rely on structured data to understand facts about your business. This section defines your Root Organization. The specific entities you add below (Products, People, etc.) will be linked to this organization, creating a unified Knowledge Graph that prevents hallucinations.
Generated JSON-LD
Knowledge Graph Entities
Define the specific people, products, services, and events that make up your brand's universe. This structured data is crucial for AI to accurately answer questions about your business.
Products
Add products your company offers.
No products defined.
Services
No services defined.
People
No people defined.
Events
No events defined.
Articles
No articles defined.
FAQs
No FAQs defined.
Local Businesses
No local businesses defined.
Corporations
No corporations defined.
Brands
No brands defined.
Contact Points
No contact points defined.
Reviews
No reviews defined.
Job Postings
No job postings defined.
Software Applications (SaaS)
No software applications defined.
Real-time Context
Connect dynamic data feeds to your AI context.
How it works: When you generate content in Pony, the system will fetch these URLs in real-time and inject their text content into the AI's context window. This allows the AI to write about data that changes frequently (like stock levels or daily news) without needing to retrain the model.
- Live product pricing or inventory levels
- Current news articles or press releases
- Dynamic user-generated content like reviews
- Data from internal APIs or databases
Start New Profile?
Are you sure you want to start over? This will permanently erase your current brand profile and answers.
Delete Voice?
Are you sure you want to delete this voice profile? This action cannot be undone.
Data Conflict Detected
The data in the cloud is newer than your local version. How would you like to proceed?
Limit Reached
You have reached the maximum number of voices for your current tier. Please upgrade to add more.
Organization Setup
Verifying Feeds
Checking feed availability...
Schema Implementation Guide
Option 1: Using a Plugin (Easiest)
- Install a plugin like WPCode or Insert Headers and Footers.
- Create a new snippet (Type: HTML/JavaScript).
- Paste the generated JSON-LD code (including the
<script>tags). - Set location to Site Wide Header.
- Save and Activate.
Edit Theme Code
- Go to Online Store > Themes.
- Click ... > Edit code.
- Open
theme.liquid. - Paste the code just before the closing
</head>tag. - Save.
Code Injection (Business Plan Required)
- Go to Settings > Advanced > Code Injection.
- Paste the code into the Header field.
- Save.
For Wix: Go to Settings > Custom Code > Add Custom Code > Paste snippet > Select "Head" > Apply to All Pages.
Do you already use Yoast, RankMath, or similar?
These plugins often generate basic Organization schema automatically. Adding RockHorse schema might create a duplicate "Organization" node.
Best Practice:
- Don't worry: RockHorse adds a unique
@id(e.g.,#organization) to your schema. Modern search engines (Google) can usually merge these graphs automatically if the website URL matches. - Advanced: If you want RockHorse to be the only source of truth for your Knowledge Graph, disable the "Schema" or "Knowledge Graph" settings in your SEO plugin and rely on this snippet instead.
- Validation: After installing, use the Google Rich Results Test to ensure your page is valid.
Delete Schema?
Are you sure you want to delete this schema? This action cannot be undone.
Delete Entity?
Are you sure you want to delete this entity? This action cannot be undone.